Trump Rebrands Crypto Platform as World Liberty Financial, Strengthens Pro-Crypto Stance
Former President Donald Trump, the Republican nominee for the 2024 presidential race, has taken a bold step into the digital finance arena by promoting his newly rebranded crypto platform, now called "World Liberty Financial." Originally known as “The DeFiant Ones,” this venture signals Trump's growing commitment to positioning the United States as the global leader in the cryptocurrency industry.
In a recent post to his 90 million followers on X, Trump released a video message with a strong declaration: “This afternoon, I’m laying out my plan to ensure that the United States will be the crypto capital of the planet. They want to choke you. They want to choke you out of business. We’re not going to let that happen.” While Trump didn’t specify who the "they" referred to, the post clearly underlined his dedication to protecting and expanding the crypto market.
The platform, which has quickly garnered attention, was tagged in Trump's post as “World Liberty Fi” (WLFI), a verified X account with over 20,000 followers and posts dating back to late August. The initiative also sees the involvement of Trump's sons, Donald Trump Jr. and Eric Trump, who are playing key roles in the project.
Eric Trump expressed his enthusiasm on X, stating, “Excited to announce the launch of @WorldLibertyFi! A new era in finance is here.” The announcement was accompanied by the renaming of their Telegram channel to World Liberty Financial, which has already attracted over 52,000 subscribers.
This crypto venture follows closely on the heels of Trump’s latest NFT trading card release, another digital enterprise under the Trump family’s portfolio. While these projects are privately managed and not officially linked to Trump’s presidential campaign, they are deeply intertwined with his political messaging, reinforcing his image as a pro-crypto candidate and providing a financial draw for supporters.
The Trump camp claims to have raised $25 million from the crypto community, though this figure has not been independently verified by sources such as CNBC. Nevertheless, it’s evident that Trump’s alignment with the crypto industry is resonating with a significant portion of his base.
Despite the buzz, details about the operational specifics of World Liberty Financial remain sparse. Both Donald Trump Jr. and Eric Trump have provided different insights into the platform’s goals, ranging from creating a rival to traditional banking to exploring digital real estate and tokenization of assets.
In a recent interview, Donald Trump Jr. hinted at the platform’s potential to address financial inequalities, particularly for those who have faced challenges within the traditional banking system. Meanwhile, Eric Trump suggested the project could involve innovative digital real estate ventures, possibly within the metaverse.
Trump’s latest move is more than just a business venture; it’s a statement of intent. Through World Liberty Financial, Trump is rallying his supporters around a shared vision of financial independence and resistance against the dominance of big banks and financial elites. As he told his 7.5 million followers on Truth Social, it’s time for Americans to “take a stand — together.”