French Retail Giant Carrefour Sees A Boost In Sales Through Blockchain Live Tracking

Blockchain technology is often touted to change the face of the supply chain industry and we guess we are already witnessing the winds of transformation. France-based retail giant Carrefour SA has recently said that they saw a boost in sales by using the blockchain technology to track its products.

Carrefour has recently made its observations to track milk, meat, and fruit from the farms to the stores and has assured that it will add more products to its blockchain-based supply tracking. Using the blockchain technology helps customers to have detailed information of products right from the time of its harvesting or packing to the final delivery.

This helps companies to deliver better quality assurance to its customers. Carrefour is one among the several retail giants willing to take an early advantage by using blockchain and simultaneously give their customers the satisfaction and reassurance of getting standards products from the retailer.

Currently, Carrefour has launched the blockchain information to over 20 products which include eggs, chicken, raw milk, oranges, cheese, and pork. The retailer plans to add 100 more products this year focusing on areas of organic and baby products.

Speaking to Reuters at a conference, Carrefour’s blockchain project manager, Emmanuel Delerm said: “You are building a halo effect - ‘If I can trust Carrefour with this chicken, I can also trust Carrefour for their apples or cheese’”.

For its supply chain blockchain system, Carrefour is currently working in partnership with IBM. Besides, it is collaborating with logistics firms, retailers, and growers to track and secure their global supply chain.

For customers, tracking the entire history of the products is as simple as scanning the QR Code with their smartphones to date of harvest, location of cultivation, date of packing, the total transportation time, etc.

This initiative is already turning very popular in China and seeing a heavy demand in different parts of Europe including Italy and France. Knowing the benefits, consumers are showing much interest to know more about the products and goods they are buying.

Delerm said: “Millennials are buying less but buying better products for their health, for the planet”.  He added: “The pomelo grapefruit sold faster than the year before due to blockchain. We had a positive impact on the chicken versus the non-blockchain chicken.”