Trump’s Truth Social Eyes Bitcoin ETFs and SMAs in $250M Investment Push

Trump Media & Technology Group (TMTG), the parent company of Truth Social, is making a bold move into the investment world with plans to launch exchange-traded funds (ETFs) and separately managed accounts (SMAs). These funds, some of which will be tied to Bitcoin, align with TMTG’s broader strategy of promoting alternative financial products.

According to a Feb. 6 announcement, TMTG has officially filed trademarks for multiple financial products under the Truth.Fi brand. These include the Truth.Fi Made in America ETF, the Truth.Fi US Energy Independence ETF, and the Truth.Fi Bitcoin Plus ETF, along with corresponding SMAs. The initiative also extends to its Truth+ video streaming service.

Devin Nunes, TMTG’s Chairman and CEO, emphasized that the funds aim to offer investors exposure to sectors such as American energy and manufacturing while countering “woke funds” and “debanking problems” in the broader market. Bitcoin-related strategies will also play a role in differentiating these offerings.

The venture includes an initial $250 million investment, which will be held under the custody of Charles Schwab. Yorkville Advisors, a New Jersey-based investment firm, will serve as the Registered Investment Advisor for the products.

TMTG, founded in 2021 and majority-owned by former U.S. President Donald Trump, went public in March 2024, with its stock trading on the Nasdaq. Trump has been vocal about supporting cryptocurrency, stating that digital assets will thrive under his leadership. This stance was reinforced on Feb. 4 when Republican congressional leaders announced the formation of a working group focused on crypto and stablecoin legislation.

Arkansas Representative French Hill stressed the need for the U.S. to remain competitive in financial technology, while SEC Commissioner Hester Peirce pledged to address regulatory challenges left by former SEC Chair Gary Gensler. Peirce also noted that the newly established White House Crypto Task Force is pushing for regulatory relief for coin and token offerings that may have been unfairly targeted in the past.

With these developments, TMTG’s latest financial initiatives signal a significant shift in the intersection of politics, technology, and crypto-driven investment strategies.