Blockchain Startup to Help Patients Overcome ‘Silent Killer’ Diseases

A microlearning startup which helps students absorb new information more efficiently is turning its attention to the healthcare market, with a view to helping patients change their behavior and follow their treatment plans more carefully.

Code of Talent, which is based in Romania, says microlearning increases engagement by up to 50 percent. Through its technology, students learn in chunks that last between three and seven minutes, as this matches the brain’s memory and attention span.

So far, the startup has discovered that its approach helps students easily develop the habit of learning. As the success of a medical treatment can hinge upon patients taking the correct medicine on a daily basis, at identical times, the team believes its format could increase success rates – and several pharmaceutical firms have expressed an interest in embracing its method.

Bogdan Ciubotaru, the company’s chief executive, said: “Code of Talent believes that the transformative powers of microlearning can have an unprecedented impact in changing patient behaviors, which is essential for improving outcomes for ‘silent killer’ diseases, such as diabetes, obesity, and hypertension.

“These chronic conditions cause the vast majority of healthcare costs, preventable deaths and loss of quality of life worldwide.”

 Improving patient communication

To help drive the development of healthcare-focused applications for Code of Talent’s products, the startup has hired someone new.

Neil Wasserman, an adjunct professor in computer science at George Washington University, who leads the design and implementation of healthcare applications on the blockchain, will join the company’s management board.

Professor Wasserman believes Code of Talent’s microlearning technology is coming at a crucial time for the healthcare industry. He added: “Communicating the right information in the right way is critical for improving healthcare practices among healthcare professionals”.

“I anticipate that Code of Talent’s capabilities will also crack the difficult problem of communication with patients to significantly improve behavioral adherence, and in so doing, lower costs and improve outcomes for patients with multiple chronic conditions.”

The benefits of strong patient communication, and their adherence to doctors’ orders, is well documented.

According to an article by US News & World Report, an estimated $300 billion a year is wasted in the United States alone by patients who fail to follow their treatment plans – with some of them ending back up in a hospital or staying ill longer. It is believed that 50 percent of patients do not follow their doctor’s instructions to some extent, often because the medicines they are meant to take, such as high blood pressure tablets, serve to reduce the chance of hypothetical illnesses instead of something more concrete. In other cases, patients stop following a treatment plan when the symptoms they were suffering from disappear, even though this could set them up for a relapse.

Many experts believe that the public’s reluctance to take pills altogether is because of how they serve as a reminder that they are unwell. Code of Talent’s strategy focuses on motivation and positivity, which encourages students to reach milestones.

Tackling failings

Code of Talent’s motivation to start its microlearning business, focused on education, was born out of frustration that students were becoming disengaged through boring and non-interactive lessons. The startup also argued that the rigid nature of schooling has created a skill gap in the world of work, where employers have been struggling to find talented individuals who would be a good fit for their company. E-learning has been touted as the silver bullet for resolving these issues, but even here, a lack of personalization and human interaction means course completion rates are low.

As it diversifies into healthcare, the startup will be hoping to improve treatment success rates and free up much-needed resources for doctors and hospitals.

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