MicroStrategy Makes Record-Breaking Bitcoin Purchase in January 2025

MicroStrategy, the leading corporate holder of Bitcoin, has kicked off 2025 with a bang, securing its largest acquisition of the year so far. On January 21, the company announced the purchase of 11,000 BTC, valued at a staggering $1.1 billion in cash. This acquisition brings the firm’s total Bitcoin holdings to an impressive 461,000 BTC.

The purchase, made between January 13 and January 20, occurred just days before President Donald Trump’s inauguration. At an average price of $101,191 per BTC, this latest buy reflects MicroStrategy's continued commitment to bolstering its Bitcoin reserves.

Like previous acquisitions, this purchase was funded through proceeds from convertible notes sales, a strategy the company has consistently employed. Michael Saylor, MicroStrategy's co-founder, confirmed the details in an X post, emphasizing the strategic importance of this investment.

Saylor had previously hinted at the acquisition on January 19, aligning with his pattern of signaling upcoming buys. With a total of 14,600 BTC purchased in January alone, MicroStrategy has achieved a year-to-date Bitcoin yield of 1.69%.

The firm’s total Bitcoin expenditure now stands at $29.3 billion, with an average acquisition price of $63,610 per BTC, solidifying its position as a dominant player in the cryptocurrency market.